The Franchise Marketing Leadership Conference and Franchise Leadership & Development Conference are merging.
The evolving circumstances of the COVID-19 pandemic, shelter at home restrictions, and uncertainty about when the country will return to business as usual led to the decision to merge the Franchise Marketing Leadership Conference, originally scheduled for June, with the Franchise Leadership & Development Conference in October. This was done to ensure that marketing leaders who had planned to attend the June conference still have a forum to exchange how they’ve been affected by the pandemic, spend time with their peers, and share what they are doing to rebuild their brands.
The new conference will focus on the mission-critical roles that franchise sales and development executives and marketing leaders will play post–COVID-19. The conference will cover the most effective ways franchisors are driving system growth as the economy recovers, with an emphasis on franchisee revenue growth and new unit openings. The agenda will feature well-defined tracks with content specific to both marketing and sales executives – an interdepartmental opportunity to come together for education and much-needed inspiration.